Instagram is photo and video sharing social media platform founded by Kevin Systrom and Mike Krieger in 2010/10/6. Instagram is the third most popular social media with 1,300,000,000 MAU in 2020. Instagram is currently owned by Meta.
users & revenue
(notes)
MAU stands for (monthly active users)
Meta does not disclose Instagram revenue. All values are estimated
Meta updates Instagram MAU figures intermittently. Some values are estimated
Year | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 |
MAU | 110,000,000 | 200,000,000 | 370,000,000 | 500,000,000 | 700,000,000 | 1,000,000,000 | 1,100,000,000 | 1,300,000,000 |
Revenue | ? | ? | $500,000,000 | $1,800,000,000 | $4,100,000,000 | $10,300,000,000 | $17,700,000,000 | $24,000,000,000 |