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Instagram is a photo & video sharing social media platform founded by Kevin Systrom & Mike Krieger in 2010/10/6. Instagram is the third most popular social media with 1,300,000,000 MAU in 2020. Instagram is currently owned by Meta.
users & revenue
(notes)
MAU (monthly active users).
Meta does not disclose Instagram revenue. All values are estimated.
Meta updates Instagram MAU figures intermittently. Some values are estimated.
| Year | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 |
| MAU | 110,000,000 | 200,000,000 | 370,000,000 | 500,000,000 | 700,000,000 | 1,000,000,000 | 1,100,000,000 | 1,300,000,000 |
| Revenue | ? | ? | $500,000,000 | $1,800,000,000 | $4,100,000,000 | $10,300,000,000 | $17,700,000,000 | $24,000,000,000 |
| Country | Users |
| India | 140,000,000 |
| USA | 140,000,000 |
| Brazil | 99,000,000 |
| Indonesia | 85,000,000 |
| Russia | 56,000,000 |
demographics
| Age | Percentage |
|---|---|
| 13-17 | 7.3% |
| 18-24 | 29.8% |
| 25-34 | 33% |
| 35-44 | 16% |
| 45-54 | 8.1% |
| 55-64 | 3.8% |
| 65+ | 2.1% |
| Gender | Percentage |
| Female | 50.8% |
| Male | 49.2% |
sources
businessofapps.com/data/Instagram-statistics wikipedia.org/wiki/Instagram